Helping individuals, start-ups, and established organisations, communicate their brand message through engaging design.
Design.
No matter how big the project, whether starting from scratch and creating concepts, or working with and pushing the boundaries of existing brand guidelines, every piece of design is produced with your brand and audience in mind.
Logos and guidelines.
Whether it’s a revamp, or creating something completely new, I have a proven track record of designing great logos that represent their brand, and guidelines to help keep them that way.
When you work with me, you’re in good company:
What people are saying:
“Track & Kern has really helped bring our brand to life both internally and externally. We’ve worked with Barry now for over eight years and he always delivers high quality work, on time and to budget which has meant he’s become a valued extension of our own marketing and communications team. This along with him helping to bring new ideas, creativity and stretch our thinking on every project means that we’ve been able to work together to deliver some award-winning campaigns that engage, reach and resonate with our employees, prospects and the industry.”
— Naomi Turner, Head of Marketing & Communications, Arvato CRM Solutions
“I have worked with Barry for over ten years and he has worked as a valued supplier for AMBS and the University of Manchester for even longer. His work is second to none; he is flexible; approachable and nothing is too much trouble.”
— Kathryn Howard, Content and Communications Manager, Alliance Manchester Business School
“Having worked with Barry for over five years, I’ve always been impressed with his creativity, working within brand guidelines and his commitment to meeting deadlines. I’d definitely recommend his design services for everything from full concepts and brochures to online adverts.”
— Hannah Rankine, Marketing Officer, Faculty of Biology, Medicine and Health
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Track & Kern Ltd is the trading name for me - Barry Kinder. I’m a graphic designer with over 25 years industry experience. Over those years I’ve worked at a number of design agencies and 20 years ago I co-founded my own Manchester based design agency and in 2011, after a successful 10 year partnership, I made the decision to go it alone and created Track & Kern Ltd. I’m currently celebrating a my 10th year in business.
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I manage creative projects that help individuals, start-ups and established organisations communicate their brand message through engaging design. I specialise in the creation of logos, guidelines, design and artwork for printed materials, I also have an almost obsessive interest in the art of typography, hence the name - Track & Kern. From concepts to roll-out I design everything from stationery, flyers, brochures, books and annual reports through to billboard advertising, exhibition stands and vehicle livery. The list goes on.
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To create the perfect piece of marketing material I don’t always do it alone, I regularly collaborate with, and draw on the skills of others. Over the years I’ve built strong working relationships with creative copywriters, illustrators, photographers, printers, web designers, programmers, film producers, not to mention numerous designers and creative artworkers.
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I’ve been lucky enough to work for a broad range of organisations including clients from education, health, the arts, the government, councils, charities, retail, food, construction, awards, environmental, public safety, sport, fashion, music and the automotive industry.